03.3_build the tools
This
stage is where we fuse strategy, words and pictures, and media to create
effective, powerful communications programs. Marketing communications
tools give structure and voice to the strategy, and can be traditional
and interactive, digital and analog, print and electronic. The most effective
communications programs are the ones that integrate all the above. In
every case, arresting visual design and compelling content are key.
Advertising
Using foundational strategies as a guide, we create visual and verbal messages that communicate quality, personality, style and value differences between you and your competitors. These are the tools that businesses use to compete: Corporate identity, web interface design, environmental signage, brochures, kit covers, collateral, business papers, datasheets, trade show displays and mass media advertising.
Public Relations
The value of public relations is in distinct contrast to paid advertising because of its inherent credibility, its ability to catch buyers off-guard, and for how it can dramatize a product or a company. Vanguard offers exceptional depth in public relations and media relations experience and services applied to public issues, as well as marketing public relations, which directly supports corporate and product promotion initiatives.
Interactive Development – Web, Database, and Flash
Vanguard Media Group’s Interactive Development is a strategic communications discipline that enables companies to more efficiently and effectively reach customers with a greater degree of information richness; provide customers with opportunities to have an experience of products and services; and create programs that leverage hardware, software, and network investments. Deliverables include website and database development, e-commerce applications, content management systems, and Flash demonstration programs.
Using foundational strategies as a guide, we create visual and verbal messages that communicate quality, personality, style and value differences between you and your competitors. These are the tools that businesses use to compete: Corporate identity, web interface design, environmental signage, brochures, kit covers, collateral, business papers, datasheets, trade show displays and mass media advertising.
Public Relations
The value of public relations is in distinct contrast to paid advertising because of its inherent credibility, its ability to catch buyers off-guard, and for how it can dramatize a product or a company. Vanguard offers exceptional depth in public relations and media relations experience and services applied to public issues, as well as marketing public relations, which directly supports corporate and product promotion initiatives.
Interactive Development – Web, Database, and Flash
Vanguard Media Group’s Interactive Development is a strategic communications discipline that enables companies to more efficiently and effectively reach customers with a greater degree of information richness; provide customers with opportunities to have an experience of products and services; and create programs that leverage hardware, software, and network investments. Deliverables include website and database development, e-commerce applications, content management systems, and Flash demonstration programs.
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Vanguard Media Group. All rights reserved.
