Challenge:
Steiner Corporation and its American Linen brand grew from humble, 1889 origins to be a leader in the textile services industry. The company operates 70 facilities in nearly a dozen countries around the world. Since much of the company's recent growth came about through acquisition, the company needed to express itself in a singular and powerful manner, a challenge of global proportions.

Solution:
Vanguard Media Group began with long and short-term strategic planning, leading to a makeover of the company's corporate identity, collateral materials and a tactical marketing plan. We designed and built the company's web site, including architecture, interface design and programming, to communicate value from the corporate level, down to all 70 branches, worldwide. The company is currently transforming itself into a global services organization under a common name, identity and value.