Challenge:
To re-establish Reynolds as one of the world’s most important cycling brands, Vanguard Media Group conducted a brand strategy revitalization project with the ultimate objective of creating renewed relevance, differentiation, energy, clarity and leverage for Reynolds and its family cycling products.

Solution:
Vanguard Media Group streamlined Reynolds’ marketing and sales process. We positioned Reynolds as the most experienced performance- oriented bicycle component manufacturer in the market, and coordinated design and messaging between all media. We infused the Reynolds name with a newfound energy, and connected the company with customers, end users, and stakeholders. In cycling press around the world, the company is known to be what they truly are: the makers of some of the very best, high performance carbon components in the world.