Challenge:
The business of Prism operates in a tactile, visual-rich environment – scrapbooking papers. What we as a full-house brand marketing and communications firm needed to do was create and deliver the pathos and excitement of scrapbooking through a format that is utterly blog. The result of this effort is the product itself.

Solution:
Vanguard Media Group tackled this problem by launching a strategically guided website: a palate, a design and a functionality that spoke to who Prism is a company; content that delivered specifically what the company provides to customers; and an e-commerce site that is straight-forward, intuitive and pleasurable to use. Prismpapers.com now delivers a reliable income stream for the company, and is a useful tool to maintaining customer relationships.