Challenge:
Water managers in southwestern Utah were concerned with large population growth in the area and their ability to provide adequate water to the region. An idea that had been thrown around for more than a decade was to pipe water from Lake Powell to St. George. However, without a funding source and legislative approval, the project would never become a reality.

Solution:
Following an intense phase of research and information-gathering, Vanguard Media Group prepared a communications plan to address concerns and information gaps among target audiences. The ultimate goal of our involvement was to assure that legislation supporting planning, funding and construction of Lake Powell Pipeline was in place.

Vanguard Media Group developed key messages, visals and collateral materials to accurately tell the Lake Powell Pipeline story. While the majority of information and educational effort targeted legislators, our secondary audience was the community at large. We developed an set of tactics for this audience, which would further influence legislators to put items in place for the project to begin.

All three bills relating to the Lake Powell Pipeline passed during the 2006 Utah legislative session. Governor Jon Huntsman, Jr. signed the legislation into law at a ceremonial press event in Cedar City on May 3, 2006.