Cindy founded Vanguard Media Group from a one-room office in 1994. Her background is deep in social issues advocacy, activism and, of course, communications. So it was natural that the company she would lead should eventually build on that foundation.

 Cindy’s industry focus is on Vanguard’s Social Impact Marketing Practice. As managing partner she oversees the work of the agency and is involved in all major client relations and creative product. Cindy developed the Women’s Financial Group with Zions First national Bank, and created a marketing campaign for ZionsDirect online brokerage. In addition to her activities at work, Cindy is active in various professional and civic organizations.

Prior to starting Vanguard, Cindy served as Director for Corporate Development and Special Projects at KUTV, Channel 2 (CBS), Cindy gained recognition as executive producer and creative director of the award-winning Baby Your Baby campaign, a program that promotes prenatal nutrition and well baby care through media messages and community involvement. She has orchestrated the various components of the campaign and has overseen the creation of the television, radio, print and video campaign messages. Cindy also created the Check Your Health campaign, a media initiative that promotes healthy lifestyles, preventive care, and news reports on breaking health stories and information.

Cindy knows and understands all aspects of the communications business and prefers to weave them in with her passion for social issues. Most recently she served on a team to promote social marketing and social security to Viet Nam. She serves on many community and national boards, including Water for People, the Salt Lake Chamber of Commerce, the Utah Council for Citizen Diplomacy, KUER (NPR Affiliate) and several department boards at the University of Utah.