02.3_business-to-business marketing
The
B-to-B practice delivers strategic and tactical marketing communications
services to businesses that market primary to other businesses, including
communications directed to both the channel, and to end users. Through
integrated brand management, we focus on building business value for
companies that are faced with addressing core issues: mergers and acquisitions,
a rapidly evolving competitive landscape, changing technology… the
Internet.
We employ powerful programs that have only recently become possible
through interactive technology. In this key arena, Vanguard Media Group
builds long-term equity by integrating disparate investments in IT,
Web and other technologies to create business value out of these all-important
assets.
Vanguard clients: FedEx, NetDeposit, ATK Composites, ECCHO, Intermountain
Health Care, iBAHN, Venafi, EnOcean, MountainWest Capital Network,
Silver State