02.2_social impact marketing
Vanguard is committed to the principle of “doing well, by doing good.” That means we will achieve success as we develop marketing communications programs that help change our world—building empowered organizations, individuals and communities. In ten years of business, we have also discovered that same principle is a powerful way to build business success for our clients. a powerful communications ecosystem we call, Social Impact Marketing. Our SIM Practice Group delivers its services to five distinct client segments:

Public Initiatives: Publicly funded education programs designed to raise awareness of specific, critical issues. Vanguard clients: June Sucker Recovery Implementation Program, Jordan Valley Water Conservancy District.

Public/Private Partnerships: Privately-funded education and awareness-programs that are driven by public agencies: Vanguard clients: Baby Your Baby, Read With a Child, Office of Child Care.

Special Audiences: Privately-funded awareness, education and marketing programs targeted to specific demographic audiences. Vanguard clients: Zions Bank Women¹s Financial Group.

Report: Marketing to the Woman Financial Customer

Report: Women and Financial Products

Strategic Philanthropy: Leveraging targeted funds from private organizations and foundations for the benefit of specific non-profits. Vanguard clients: Utah Symphony, Jordan Valley Water Conservancy District.

Community Involvement: General advertising, public relations and marketing programs that tie in causes that are inherently in the public interest. Vanguard clients: Krispy Kreme, Strong Audi.