ISSUE |
Position 3Com's Carrier Systems Group as the cornerstone of a corporate re-staging of the company from a network hardware and software manufacturer, to a comprehensive provider of leading edge telecommunications solutions. In an extremely volatile market environment, the company was also changing identity to CommWorks, division of 3Com Corporation.

CHALLENGE |
3Com's Carrier Systems Group lacked consistency of message, look, and feel between individual campaign microsites and trade show programs. Vanguard’s team combined a deep understanding of digital brand development with web/media tools and execution, and a foundation of business strategy to deliver a platform that is now unified and complete.

SOLUTION |
Interactive design, graphic deployment of microsites, trade show kiosks, and Flash programs that demonstrate 3Com's ability to provide comprehensive telecommunication services. The Carrier Systems' Group messaging is conveyed through dynamic navigational tools, diagrams bridging and connecting various campaigns, and overall interactive design schemes.