ISSUE |
In 1889, George Steiner hauled a cart through the streets of Lincoln, Nebraska, delivering clean table linens to restaurant owners in that city's downtown, and a new industry was born. Since then, Steiner Corporation – and its original brand American Linen – has been one of the leaders in what is now called textile services. What's more, the company has grown to where it now operates 70 facilities in nearly a dozen countries throughout the world.

CHALLENGE |
Since much of this growth came about through the acquisition of other companies in a variety of countries, the company – now into its second century – found itself challenged to represent its value to the world as a single, powerful identity. Working closely with Vanguard, Steiner management is working to transform itself into a global services organization under a common name, identity and value. It is a challenge of global proportions. Under the corporate umbrella of Alsco, that transformation is well underway.

SOLUTION |
Vanguard’s team began with both long- and short-term strategic planning implementation, leading to a makeover of the company's corporate identity, collateral materials and marketing plan. Finally, Vanguard designed and built the company's Web site, including architecture, interface design and programming, to communicate value from the corporate level, down to all 70 branches, worldwide.