CHALLENGE |
The Huntsman Cancer Institute, a $1-billion endowed non-profit focused on developing treatments and medical advancements to delay and eventually cure cancer - needed to market its services, expertise, and availability to cancer patients within the western region.

SOLUTION |
Huntsman Cancer Institute hired Vanguard Media Group to develop a comprehensive marketing and communications campaign, focusing on several fronts:

1. Developing a brand for the Institute.
2. Developing a plan for patient recruitment and education and marketing to patients.
3. Developing and implementing a marketing plan to raise funds for the Institute.
4. Promoting the activities, contributions, and existence of Huntsman Cancer Institute to its community and the nation.

RESULTS |
Vanguard Media Group worked with Huntsman Cancer Institute for over three years, and developed and nationally launched its facility, brand, and patient care initiatives. Following our engagement, Dr. Joseph Simone, head of clinical care, agreed to form a consulting firm with Vanguard Media Group to continue to leverage our experience and capabilities in marketing and educating the public on cancer care and opportunities for treatment - and working with hospitals to develop quality cancer care programs. The practice group, Simone Consulting, provides communications and consulting services to hospitals and educational facilities across the nation.