ISSUE |
Venafi, a developer of enterprise software that manages digital certificates, needed to communicate their technology, process, company and value proposition to a diverse audience that includes both technical IT staff and C-Level decision makers. They chose Vanguard Media Group to address the challenge.

CHALLENGE |
That challenge was, first, to articulate a problem most businesses don’t even realize they have and, second, explain a solution that is complex and technical. Venafi had to communicate enough technical detail to win corporate IT support, while using enough “plain English” to help C-Level decision makers realize they need to invest money in the Venafi solution.

SOLUTION |
Vanguard developed a comprehensive Flash program that addressed the needs of both IT Departments and C-Level decision makers. Vanguard accomplished this task on-time, on-budget, and with a stunning Flash movie that exceeded even the lofty expectations of the client.