ISSUE |
Wolf Creek Ranch is comprised of some 80 ranch parcels whose value begin at $1 million per lot. A long-running Wall Street Journal ad campaign more or less communicated the developer’s chosen strategy of “ranch living.” The existing website struggled to communicate the concept electronically.

CHALLENGE |
The primary challenge was to articulate an idea of ‘Ranch Living’ to someone who lives in New York or Miami. Making the concept actually appeal to that same buyer—most of whom had never seen a ranch, let alone lived on one—was even trickier. Vanguard accepted the challenge.

SOLUTION |
The communications strategy required giving the viewer an impression of what it might be like to actually live in a luxury home in the Ranch, when no such homes existed. Vanguard developed a website and a Flash program to communicate the essence of ‘Ranch Living’ through a visual story of animated photography. Lifestyle, landscape, architectural, and development infrastructure shots were weaved together to tell a story that Wolf Creek Ranch is a property that represents provide a family. Integrating the Flash Program as a core element of the website’s graphic design, allowed Wolf Creek’s marketing team to leverage and easily communicate the ‘Ranch Living’ concept and convincingly tell the story.